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Who is SOAK?

Our Story

Building connectivity through beauty. Safe and luxurious spaces for those wanting to combine pampering with work and play.

Cultivating community & connection through the art of self-care.

Founded in 2019, SOAK began as a dream to create a community where guests prioritise self-care and self-love. SOAK spaces are a haven for people to combine pampering with work and play. 

We decided that South Yarra was the perfect location to make this dream a reality. The flagship salon opened its doors in 2019 and established itself as Melbourne’s premier beauty destination. Offering a truly unique beauty experience, delivering only the highest quality services, accompanied by an extensive range of champagne, wine and cocktails.

In 2024, we opened our seaside salon in Elwood. When considering a new location, it was our intention to create a space that feels like it has always belonged to the existing suburb and its community. While South Yarra exhibits an upmarket and trendy, urban aesthetic, Elwood embraces its coastal surroundings with a more refined and serene style. 

Regardless of which of our locations you visit, all salons exude the same SOAK feel.

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Melbourne’s Home of Self-Care

Book an appointment today.

  • Absolutely loved my first visit here! My nail tech did wonders on my short, bitten nails and I'm pleased to say it's been a week since I've bitten them! The salon was beautiful, everyone was very welcoming and kind, the music was great and I'd recommend SOAK to anyone who wants to feel absolutely pampered!

    Oleander Dogbane

  • Booked not knowing this place was a bar too 🤣 the service was outstanding from start to finish. Siri my manicurist was so sweet and did a GREAT job on my nails- express Mani with regular polish. Espresso Martini was the icing on a wonderful cake. Thank you!!

    Janelle Smith

  • Love love love SOAK! Perfect for a girls days out to treat yourself!

    Yasmin Stageman

  • One of the best places for self care. Carly and her team are absolute professionals and pay attention to the minutest of details. Love the cocktails that Brad makes and always enjoy the atmosphere of the place, especially their Spotify playlists.

    Sagar Kalra

  • Been going there for almost 2 years. Hands down one of the best here in Melbourne. Friendliness of staff, quality of services, sanitation, ambience, drinks SOAK got it all!

    Sara Albloushi

  • This place is so welcoming and all the girls are so lovely and professional in all their work. Couldn’t ask for a better place to go to, the drinks are also incredible!

    Amy Lafferrairie

  • I took my mum here based on a recommendation from a colleague at work and I really enjoyed it. The service from both the ladies doing our manicures and the bar staff was impeccable. Also thank you to Brad for making sure we were well looked after. Will be returning. The concept of being pampered while enjoying a glass of wine is truely perfect. Thank you SOAK!

    Annabelle Donaldson